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How do you decide which changes belong in a weekly competitor report?

Yi C

I'd like to use Buda for weekly competitor reports, but I think the tricky part is deciding which updates matter, not just finding them.

A change to homepage copy, a new feature, and a price adjustment can have very different levels of importance.

Do you define a watchlist in advance, or let the Agent collect updates and then filter them yourself? If you only want three to five key points at the end, how do you usually word the instructions?

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Kelly
Team

I would define a watchlist before collection, then let the Agent gather broadly and rank with a consistent rule. Include your actual buyer segments, closest competitors, and the pricing, key capabilities, channels and positioning that affect a purchase decision. A homepage wording tweak matters only if it changes the promise or target buyer; even a price or feature announcement needs confirmation of launch status, region and applicable plan.

Keep an evidence log with competitor, before/after, first-seen date, original URL or screenshot, scope, confidence, likely impact and an owner for follow-up. Select three to five verified changes for the report. Each should answer: what changed, where is the evidence, which customer or decision could it affect, and what should we check or do next? Put unverified claims in a separate “to verify” section. If nothing material happened, say so rather than inventing five highlights.

A prompt for your Buda Agent: “Check this competitor watchlist weekly. Collect dated changes with primary links, rank by customer impact, action needed and evidence strength. Give me at most five important items with before/after and a proposed next check. Put uncertain or cosmetic changes in an appendix; do not infer a launch from marketing copy alone.” Is pricing, product capability or sales positioning most important for your team? The Chinese discussion covers the same rubric.

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